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Forbes: Pavel and Oksana Denishchuk interview about the beauty business during the war

25.04.2024
Forbes: Pavel and Oksana Denishchuk interview about the beauty business during the war

“Our business today is about the power of life and the ability to support the military.”
Interview with Pavlo and Oksana Denyshchuk, owners of the ANACOSMA clinic, in Forbes.

“Back in May 2022, we started receiving messages from our patients asking when we would reopen. And already on June 7, 2022, we resumed work at the clinic. We were among the first to take the risk of reopening in an empty Kyiv, where sirens sounded daily. There was a lot of fear and uncertainty — what are we even doing? What will become of us? There was no clear answer…

At that moment, we chose the path of continuing to work, paying taxes, and supporting the Armed Forces of Ukraine with monthly donations.

Read more about running a beauty business during wartime, how ANACOSMA’s patients have changed, and how the clinic’s team has evolved — in the full interview on forbes.ua.

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